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Herb Alpert (born March 31, 1935) is an American trumpeter who led Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-foundedHerb Alpert (born March 31, 1935) is an American trumpeter who led Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss. His career as a musician includes recording five No. 1 albums and 28 albums on the Billboard magazine album chart, fourteen platinum albums, fifteen gold albums, and nine Grammy Awards. He has sold 72 million records worldwide. Alpert is the only musician to hit No. 1 on the U.S. Billboard Hot 100 pop chart as both a vocalist ("This Guy's in Love with You", 1968) and an instrumentalist ("Rise", 1979).